Home > Business Law > Pineda v. Williams-Sonoma Stores, Inc. Disallows Requesting a Zip Code for a Credit Card Transaction

Pineda v. Williams-Sonoma Stores, Inc. Disallows Requesting a Zip Code for a Credit Card Transaction

In a landmark decision which may impact every day businesses, in Pineda v. Williams-Sonoma Stores, Inc. (No. S178241. Feb. 10, 2011), the California Supreme Court held that a store may not ask for your zip code as a condition to completing a credit card transaction. The Song-Beverly Credit Card Act of 1971 (Credit Card Act) (Civ. Code, § 1747 et seq.) was designed to promote consumer protection. and one of its provisions, section 1747.08, prohibits businesses from requesting that cardholders provide “personal identification information” during credit card transactions, and then recording that information. (Civ. Code, § 1747.08, subd. (a)(2).) fn. 1. The Court held that section 1747.08 is violated when a business requests and records a customer’s ZIP code during a credit card transaction.

All Rights Reserved © 2011 by Michael L. Mau, Esq.

The Mau Law Firm

Blog: https://maulaw.wordpress.com

Website: www.MauLaw.com

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  1. Kim
    March 8, 2011 at 11:46 am

    Very interesting decision by the Supreme Court, and one I applaud. One more, though small, measure to help prevent credit card fraud.

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